Brand Identity
The DePaul College Prep Brand reflects student, faculty, and staff input and was approved by the Board of Directors on June 11, 2020.
The names, logos, seals, and related marks associated with DePaul College Prep are registered trademarks of DePaul College Prep. These trademarks are protected by law and may not be used, reproduced, or distributed without the school’s prior written permission.
The Primary D and Shield
Primary school logo used for uniforms, signs, and written materials, with the school name.
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Maintains a strong and recognizable D with an embedded Cross of Faith in a new look
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Color accent changes to reflect its use -- academics, athletics, clubs, service, spirit
Primary
Primary
Athletics
The Academic Seal
Used on official documents, diplomas, transcripts, and in Mission and Ministry work.
Elements include:
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Centered icons represent our five core values: Faith (center), Respect (top right), Excellence (bottom right), Service (bottom left), and Health (top left)
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Cross of Faith reflects Chicago's street grid pattern
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Six pointed red stars of the Chicago flag
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Congregation of the Mission, the formal name of our religious sponsors, the Vincentian Order founded by St. Vincent de Paul
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Encircled by Lake Michigan Blue and our primary Navy
The Ram Mascot
The official mascot of DePaul College Prep. Go Rams!
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A sleek, stylized Ram
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Primary outline: Navy. Secondary color on the ram horn and in the eye changes to reflect how it is used for spirit icons, athletics, clubs, and others
Colors & Typefaces
Our Colors
Primary: Navy and White
Secondary: Lake Michigan Blue
The iconic blue from the Chicago flag represents our City's natural treasure, Lake Michigan.
Tertiary: Chicago Star Red
The six-pointed stars celebrate the defining moments in Chicago’s history.
Our Typefaces
Our serif typeface for our academic wordmark boasts a modern look, with clean straight lines and classic curves.
Our sans-serif typeface for our athletic wordmark has strong strokes and active movement.
Academic Wordmark
Athletics Wordmark
Athletics Identity
For questions & permission of official logo use, branding, or other DePaul Prep identity matters, please contact:
Ms. Carrie Emge
Marketing & Communications Coordinator
cemge@depaulprep.org